Forevermark Launches Its Flagship Store With Fortofino in Chandigarh

Business Wire India

Sachin Jain, President Forevermark, Sonali Bendre & Sanjiv Talla, CMD, Fortofino launch the Forevermark Flagship store in Chandigarh
Sachin Jain, President Forevermark, Sonali Bendre & Sanjiv Talla, CMD, Fortofino launch the Forevermark Flagship store in Chandigarh

Forevermark, the diamond brand from the De Beers Group, opens its flagship store in partnership with Fortofino, a jewellery brand for every occasion. This is the first Forevermark store in the city, which exclusively retails Forevermark diamonds in a wide variety of elegant cuts, designer jewellery and loose diamonds.
 
Forevermark withholds the promise of transparency, trust and a high level of confidence, which the patrons of Chandigarh strongly deserve when buying diamonds. The brand provides the world’s most carefully selected natural diamonds, each with its unique inscription number to guarantee the most beautiful, rare and responsibly sourced diamonds.
 
Adorned with beautiful Forevermark jewellery film star Sonali Bendre, said, “It is truly an honour to associate with Forevermark and Fortofino to launch their first exclusive boutique in Chandigarh. Knowing that each Forevermark diamond is inscribed with a unique identification number, is natural, hand-selected and comes with a promise of being beautiful, rare and responsibly sourced makes me feel extra special to wear this beautiful piece of jewellery today.”
 
Highlighting the partnership, Mr. Sanjeev Talla, CMD, Fortofino said, “It is our privilege to be associated with a brand like Forevermark and launch their first boutique with us here in Chandigarh. Forevermark is a trustworthy brand that provides you with the most genuine and beautiful diamonds. Using Forevermark diamonds in our designs not only enhances the jewellery but also increases our credibility with our customers. This is a huge milestone for us to achieve along with Forevermark and we look forward to many more such associations.”
 
Sachin Jain, President, Forevermark said, “Chandigarh consumers are extremely aware of luxury and the value that diamonds hold in their life. However, when it comes to jewellery shopping, trust & quality are always a factor and that is why, I invite all consumers to visit this exclusive Forevermark flagship store where they can be assured of buying only the world’s best natural diamonds which comes with a strong heritage of 130 years from the De Beers Group. We are proud to associate with Fortofino and launch the very first boutique in Chandigarh. The beauty of the association is that we share similar brand value and ethos. We aim to provide customers a modern retail experience by displaying the most beautiful diamonds the brand has to offer.”
 
The store houses all the exquisite Forevermark collections including the Black Label Collection, Tribute, Half carat Collection and Twogether Collection to name a few. Apart from jewellery displays, the store offers unique interactive experiences for the customers including a diamond gaming screen. Visit the store at Ground Floor, SCO No 186-188, Sector 17-C, Chandigarh or call 01722725111 for further details.
 
Forevermark diamonds are the world’s most carefully selected diamonds. Each Forevermark diamond undergoes a journey of rigorous selection and bears a unique inscription at its heart, which is an assurance that every Forevermark diamond is beautiful, rare and responsibly sourced. Less than 1% of the world’s diamonds are worthy of this inscription which is a promise that the diamond has been carefully selected to meet Forevermark’s standards of quality and integrity. For details on Forevermark, visit www.forevermark.com or call 1800 2102121.Notes to Editors:
ABOUT FOREVERMARK
Every Forevermark diamond undergoes a journey of rigorous selection. Our unique inscription is an assurance that every Forevermark diamond meets the exceptional standards of beauty, rarity and is responsibly sourced.
 
FOREVERMARK DIAMONDS BEYOND the 4Cs

Every Forevermark diamond is a natural, unique and a precious gift of nature. Forevermark goes beyond the standard 4Cs to select diamonds that are genuine and untreated. Forevermark diamonds are cut and polished by master craftsmen to reveal their ultimate beauty and natural brilliance.
 
FOREVERMARK DIAMONDS ARE RARE

Less than one per cent of the world’s diamonds are eligible to be inscribed as Forevermark.
 
FOREVERMARK DIAMONDS ARE RESPONSIBLY SOURCED

Each Forevermark diamond is responsibly sourced and embodies our principles of integrity, striving to create opportunities for women and our dedication to protection of the natural world. The inscription is an assurance of the physical integrity of our diamonds throughout their journey, as well as the conscientious integrity with which we run our business.

FOREVERMARK INSCRIPTION & GRADING
Each Forevermark diamond is inscribed with an icon and individual number as an assurance that it has met Forevermark’s standards of beauty and rarity and that it is responsibly sourced. The Forevermark inscription is placed on the table facet of a Forevermark diamond. Invisible to the naked eye, the inscription is 1/5000th of a human hair and can only be seen using a special Forevermark viewer available at Authorised Forevermark Jewellers. Authorised Forevermark Jewellers are able to supply a Forevermark Diamond Grading Report to their customers providing an accurate blueprint of the qualities - cut, colour, clarity and caratage - of each Forevermark diamond. Forevermark is the diamond brand from De Beers Group and benefits from over 130 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; they are beautifully crafted by a select group of Diamantaires and exclusively available from select Authorised Forevermark Jewellers. For more information and to find your nearest Authorised Forevermark Jeweller go to www.forevermark.com
 
ABOUT FORTOFINO:
Fortofino, is inspired by the Italian town of Portofino. Mr. Sanjeev Saraf, CMD, Fortofino has established this brand with the aim to bring his passion for all things Italian and diamonds together.

The USP and motive of Fortofino is to provide beautiful diamond jewellery so that their customers can enjoy it to the fullest. Their main motive is to make luxury accessible, whether you wear diamonds every day or on your special occasions, Fortofino has it all to make each day of your life a special occasion.