ICICI Bank organises 350 Kisan Sampark Melas across Punjab & Haryana in June
Around 8000 customers participated in the events
Chandigarh: ICICI Bank Limited, India’s largest private sector bank, organised Kisan Sampark Melas across two states of Punjab and Haryana, as a part of its financial inclusion plan. The Bank reached out to over 8000 villagers through 350 Kisan Sampark Melas. These melas were conducted at centres such as Ambala, Hansi, Gohana, Jind, Shahbad, Tarori Mandi, Ahmedgarh, Ropar, Mansa, Nabha, Nawanshahr, Sangrur, Zirakpur, Faridkot, Gurdaspur, Kapurthala, Muktsar, Nakodar, Tarn-Taran, Fatehabad, Jhajjar and Kaithal. The Bank also showcased a list of tailor-made products and services including farmer finance, jewel loans, tractor loans, Rural Business Credit and Kisan Kalpviraksh, in addition to basic banking facilities such as the savings and term deposit accounts. It provides Farmer Finance through Kisan Credit Card (KCC) and Agri-term Loan (ATL) for the cultivation and development of agricultural land. Through jewel loans, the Bank offers loan against gold ornaments for direct and allied agri customers, as well as to underprivileged sections. Under Rural Business Credit (RBC), the Bank meets working capital and term loan requirements of business entities in rural and semi- urban areas. The rural customers can get overdraft (OD) against fixed deposits (FD) under the bank’s Kisan Kalpviraksh scheme. The Bank also offers various basic savings accounts to the customers based on their profile and requirements. Currently, ICICI Bank has around 400 branches in Punjab and Haryana of which over 55% are in semi urban and rural areas. It is noteworthy that the Bank has opened over 60 branches in previously unbanked areas to further deepen its rural reach. Recently, Bank has added 40 branches in Punjab and 14 branches in Haryana, across the state. The Bank has the highest number of basic savings accounts among private sector banks under its financial inclusion plan, including accounts opened during fiscal 2015 under the Pradhan Mantri Jan-Dhan Yojana. It has opened more than 2.0 million accounts in the Yojana; by far the highest among private sector banks. ICICI Bank has 4050 branches and 12451 ATMs in the country (as on March 31, 2015). The bank services its large customer base through a multi-channel delivery network of branches, ATMs, call center, internet banking, mobile banking and social media banking.